Skip to content

Love & Wisdom

Publisher’s Note: Why Seattle Matters

Bringing fresh ideas to Seattle magazine, Seattle Business magazine

By Jonathan Sposato November 23, 2021

Person in a gray suit and white shirt standing indoors near a wall with framed pictures.
Seattle magazine owner and publisher Jonathan Sposato

This article originally appeared in the November/December 2021 issue of Seattle magazine.

Seattle is coming back, baby. We got kicked in the teeth a little, but we never died. The flames of culture, industry, philanthropy, and social justice are still ardent and more acute than ever.

We’re still topping national “most livable city” lists, and more people in the world want to move here than ever before. Seattle is home to some of the best and literally highest valued companies in the world, as well as many of the biggest philanthropies. Institutions not based here clamor to open shop at every turn. What happens here matters to the rest of the world. The very personalities and industries here often shift the world’s tectonic plates. Using the term “Seattle” is important, because people around the world know Seattle but few know “Redmond” or “Bellevue.” The crown jewel of the region, indeed the west coast, is in fact Emerald.

Despite the pandemic, economic hardship, and homelessness, Seattle cannot be stopped.

Social scientists talk of a concept of optimal city size. For Aristotle, the key was balance. Cities had to contain a minimum number of groups (intelligentsia, labor, artisans) to live harmoniously. Overall population must also balance against the size of the territory it draws resources from to enable all to have what he called a “good life.” Acclaimed Italian physicist Cesare Marchetti also spoke of the delicate “30-minute city,” a simple concept that most people’s day-to-day work, educational, shopping, or recreational activities should be located within 30 minutes’ walking, cycling or public commuting distance from their homes. Given classical and contemporary definitions of the ideal city, Seattle is indeed our Mona Lisa. All we need now is continual leadership and follow-through on public transportation, safety and yes, affordable housing.

And it is precisely because Seattle is the smartest city in North America, and smart in the way that creates change and makes the world better, that we will make incredible progress on the issues that confront us. It will take time. It will take a willingness to stop moaning and complaining and work together. It will take some heroes. And yeah, it will take money and energy and a hell of a lot of people to step up and lean in. This is our hour of crucible and ascendency.

I was raised in Seattle by a single mom and have seen us weather many storms. I believe we have a choice. Door No. 1 is that we should just pack up and move out to the sticks. Door No. 2 is how we dream forward to embrace and extend the good. You can either believe in the sad stories that others tell you, or you can create your own happy ending. I choose Door No. 2, and that is why I bought Seattle magazine and its sister publication, Seattle Business. Turns out real life is still wild, beautiful, expansive and healthy.

In the words of a good friend who rose from being a homeless teen on Seattle’s streets to one of our most exciting entrepreneurs, “Close the screen. Go outside. Take off the mask for just a moment. Breathe fresh air. Show people your smile. Dance with somebody. Claim your sovereignty. Reject the sad drama and fear and control our narrative. You’re healthy and safe to be fully alive!”

Join us in our new journey.

Jonathan Sposato is the new owner and publisher of Seattle magazine and Seattle Business magazine.

About Publisher’s Note

Publisher's Note is Seattle magazine owner Jonathan Sposato's highly subjective perspective on the issues that confront our community the most.  Jonathan's mission with the publication is to focus our attention on solutions, and to change the conversation in Seattle to an always hopeful, positive, and productive place.

Follow Us

Book Excerpt: Old White Man Writing

Book Excerpt: Old White Man Writing

Seattle resident Joshua Gidding examines his own white privilege

In his book, Old White Man Writing, Seattle resident Joshua Gidding attempts to come to terms with his privilege. Gidding grapples with the rapidly changing cultural norms in 21st-century America while examining his own racial biases and prejudices. As Manhattan Book Review notes: “Old White Man Writing is an introspective deep dive into an eventful life…

Glacial Expressions

Glacial Expressions

Local scientist and painter Jill Pelto spotlights climate change in a multi-artist show at Slip Gallery

The divide between the arts and sciences is long-fostered and well-documented. From elementary school onward, children are often singled out for their penchant for math or artistic ability and guided toward classes — and later careers — that align with their right or left brain tendencies. For Jill Pelto — a local climate scientist, painter,…

How Taproot Theatre Survived A Financial Crisis

How Taproot Theatre Survived A Financial Crisis

Theatre is planning for its 50th birthday next year

Karen Lund vividly remembers that sinking feeling she had in the fall of 2023. That was when Lund, producing artistic director of Taproot Theatre Co., first realized that the financially strapped, midsized professional theatre in the Greenwood neighborhood might not survive. The theatre had already weathered the worst of the pandemic, but costs were mounting….

Humanities Washington Fights ‘Midnight’ Cuts

Humanities Washington Fights ‘Midnight’ Cuts

Nonprofit loses previously approved federal grants with little warning

The letter came without warning, like a slap in the face from an invisible hand. Humanities Washington CEO and Executive Director Julie Ziegler had already been talking with peers in other states, and she readied herself for the blow. The National Endowment for the Humanities (think DOGE) had terminated her nonprofit’s previously awarded federal grant…