Macklemore and Felix Hernandez Surprise Kids During Anti-Bullying PSA
By Lauren Mang April 10, 2014
We were all in on the secret: Students from Bellevue’s Highland Middle School arrived at Safeco Field to help participate in the filming of an anti-bullying campaign starring the Mariner Moose, completely unaware that waiting in the wings to surprise them were hip-hop star Macklemore and Seattle Mariners pitcher Felix Hernandez.
As the youngersters surrounded homeplate, Mariner Moose did three different takes for the camera before the director called for extra help. Hernandez appeared. Kids screamed. They do another take starring King Felix, yet it still missed the mark. That’s when Hernandez called “for his friend Mack.” Macklemore appeared. Kids screamed again (much louder and with more mouths agape).
It is at this point that I fully display my lack of modern-day (older person/non-parent ignorance?) knowledge: Every kid whipped out a candy-colored cell phone. Every single one. Raise your hand if you didn’t know middle schoolers posessed iPhones. (*raises hand*)
After rounds of selfies and high-fives and group photos, they began filming the 30-second #ChangeTheGame public service announcement (PSA), which targets middle school students in Washington. In the PSA, Macklemore and Hernandez encourage students to “be kind, stay positive, and support each other” and ask students to sign an anti-bullying pledge. The announcement ends with this: “Together, we can change the game.”
The PSA will be distributed to radio and TV stations throughout Western Washington. Partnering with the Mariners on the #ChangeTheGame campaign are the King County Sexual Assault Resource Center, the Committee for Children, the U.S. Department of Justice and the Western District of Washington, among others.
Follow Us
Holiday Hunt in Pioneer Square
A daily ornament drop turns December into a neighborhood-wide scavenger hunt.
The holidays tend to bring out the kid in all of us. And if opening presents and eating too many treats weren’t enough, there’s also a scavenger hunt in Seattle’s oldest neighborhood. Pioneer Square’s Holiday Ornament Scavenger Hunt has returned for its third year. Twenty-five handblown glass ornaments—all made at Glasshouse Studio—are hidden across 25…
Chit-Chat Kids
Phone a friend.
Twenty years ago, before everyone walked around with a device in their pocket, kids used to call each other on a landline—often tethered to the kitchen in their home. It was a simpler time, when parents didn’t have to worry (nearly as much) about a potential predator contacting their child. Nowadays, things are different, which…
A Plate for Pickleball
The design celebrates the state’s official sport. Additional plates are on the way.
Washington served up a new license plate last week, honoring the state sport of pickleball. In the works for three years, it’s the second of seven specialty plates to hit the market since getting approved by lawmakers earlier this year. “We’re thrilled to see our efforts become reality,” says Kate Van Gent, vice president of…
Seattle-Based Agency Brings Real Voices to NBC’s New Campaign
DNA&STONE built the project around candid conversations to understand what audiences want from reporting.
“I turned off news altogether. I want to be able to form my own opinions. Just tell the truth.” These lines open NBC News’ new national campaign, a 60-second ad that drifts over forests, farms, neighborhoods, and cityscapes while Americans talk about how worn out they feel by the news. The landscape carries the conversation…