Skip to content

Validated, a New App, Gets You Around the City for Free

By Jake Laycock November 21, 2016

ValidatedPromoImage-3

This article originally appeared in the November 2016 issue of Seattle magazine.

Like many Seattleites, Tov Arneson enjoys the growing riches of restaurants and shops the city offers. But he found that the cost of getting to these spots—in parking fees or via a rideshare service—was becoming a challenge. That’s when he and his friend Ian Lyman came up with an idea: Why not let businesses buy rides—or parking—for their customers? That idea morphed into Validated, an app Arneson and Lyman launched last year that allows a business to cover a portion of a customer’s transportation or parking costs, as long as users meet the retailer’s minimum spending requirements. “Our goal is to help cities work better,” says Arneson, CEO of the Seattle-based startup.

“As consumers, we’re frustrated with how much it costs to get around; as business owners, we know firsthand how getting around is an obstacle to our bottom line,” says Arneson.

App users can shop at Validated merchants, such as Arc’Teryx (downtown) and Pandora jewelry (Westlake Center), using their smartphone to scan a code from the store receipt that gives credits toward ride services Lyft and ReachNow or toward PayByPhone, a parking-meter service that lets drivers use an app to remotely pay for parking. Users can also transfer credits to their debit or credit card.

The amount customers must spend to get credit varies from business to business. Sullivan’s Steakhouse (downtown) and clothing store Ian (Belltown) credit customers $7 for every $100 they spend; Loulay restaurant (downtown) credits shoppers $2 for any amount spent.

More than 12,000 people had downloaded the app (available on both iOS and Android) at press time, and that number is bound to grow. Validated currently is working with more than 80 businesses in Seattle and Portland, with plans to expand to San Francisco and Los Angeles. 

Follow Us

A New Year of Influence

A New Year of Influence

Seattle magazine’s Most Influential list kicks off 2026 with leaders across the city.

New year, new issue! As we kick off 2026, Seattle magazine is proud to present this year’s cohort of the Most Influential list, which showcases local leaders in politics, philanthropy, arts, hospitality, and business. Determined, creative, empathetic, humble, and bold are just a few of the words you’ll see describing them—each one has achieved great…

The Queen of the Seattle World’s Fair

The Queen of the Seattle World’s Fair

With a fur coat and gold Cadillac, Gracie Hansen struck a figure. Her business savvy and whip-smart humor made her a star.

In 1960, a group of well-attired men from the Seattle World’s Fair planning committee gathered in a downtown office. With the fair only two years away, people were starting to pitch their business ideas and on this day, some lady wanted to meet with them to do the same. At the scheduled time, the door…

Cookies From Home

Cookies From Home

Seattle author Kat Lieu introduces a first-of-its-kind cookbook centered on Asian cookies.

Kat Lieu has built a career out of baking, storytelling, and standing up for what she believes in. A former doctor of physical therapy turned bestselling cookbook author, she’s based in Seattle, is the founder of the online community Subtle Asian Baking and is the author of Modern Asian Baking at Home, a book that…

Photo Essay: The Relief of the Moment

Photo Essay: The Relief of the Moment

Words and photography by Nick Ward.

Photography tricks my ADHD brain into doing something borderline miraculous: It allows me to focus on exactly one thing at a time. When I press the shutter and hear that lovely little ka-chunk, the inner chatter winks out. I feel oddly connected to the moment by being outside it, observing through the frame instead of…