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Seattle Pride Seeks Support As Sponsorships Dry Up

The nonprofit has launched a fundraising campaign to make up for a $350,000 deficit

By Rob Smith April 28, 2025

A group of people at a pride event, with one person holding an orange, white, and pink lesbian pride flag among the crowd.
Photo by Nate Gowdy

For Patti Hearn, no amount is too small. Every little bit helps.

Hearn, executive director of Seattle Pride, is working feverishly to bridge a $350,000 fundraising gap because of shifts in corporate sponsorship. Seattle Pride — a nonprofit foundation that produces the annual Seattle Pride Parade and a slew of other events, including Seattle Pride in the Park — has launched a fundraising campaign to make up at least part of the deficit.

“I actually can’t answer all of the reasons why companies are pulling back. They’re not all sharing with us,” says Hearn, who has led Seattle Pride for almost two years. “What’s more common is just slowness, like they’re reassessing priorities. Very few are explicitly saying we’ve had a change in our DEI policies.”

Seattle Pride’s annual budget is $1.5 million. Hearn notes that two of Seattle Pride’s largest sponsors — presenting sponsor Alaska Airlines and platinum sponsor Starbucks — are returning this year.

The Seattle Pride Parade is among the largest Pride Month celebrations in the country, with an estimated 300,000 people in attendance each year. The nonprofit just launched the fundraising campaign — it has raised about $16,000 so far. Hearn is anticipating a bump on May 6 during GiveBIG, a campaign from Washington Gives that seeks to raise money for nonprofits.

Hearn adds that even small amount are appreciated. Some donors have given as little as $10.

“We’ve done some work to raise money through other avenues,” Hearn says. “I’m pretty optimistic. Any support from the community is great.”

Those wishing to give can do so here.

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