Skip to content

Seattle Culture

Seattle’s Urban Identity Index

Surveys reveal the character of our city and state

By Rob Smith January 3, 2025

Collage with images of a credit score on a phone, a concert, the Space Needle, a tulip field, dining, and a mother with a baby—capturing Seattle's Urban Identity Index that reveals the character of our vibrant city and state.
Image collage by Vivian Lai

Diana Polk from WalletHub is nothing if not persistent.

The communications director of the Miami-based personal finance website has flooded my inbox no fewer than 100 times the past six months with results from company surveys that are seemingly as numerous as stars in the sky. Many illustrate the ethos and culture of The Evergreen State. When taken as a whole, they paint a compelling picture of the widespread influence of the place we call home.

Consider these 10 rankings. There are many more:

Unlike flimsy surveys that rely on meaningless Google keyword searches that serve merely as shallow vehicles for publicity, WalletHub reports tend to be credible and well-researched. WalletHub is a personal finance company that’s been featured in national media outlets including CNN, The New York Times, The Wall Street Journal and USA Today. The company was founded in 2013.

Keep the info coming, Diana!

Follow Us

A Big Win for Pioneer Square’s Small Businesses

A Big Win for Pioneer Square’s Small Businesses

New grants fuel neighborhood establishments as downtown changes and pressures mount

The federal government is pulling funding from important community services, research and nonprofits. Across the region, organizations are scrambling to stay open — or closing for good. Small businesses are getting hammered by tariffs and recession fears. But in Seattle’s oldest neighborhood, there’s a different story unfolding. The Alliance for Pioneer Square, a nonprofit focused…

The Pulse: Smells Like Spring

The Pulse: Smells Like Spring

Surveillance debates and a Jurassic-sized surprise

It’s been warm enough to eat outside, so we did: enchiladas and cucumber salad on the deck last night, with a light chicken manure breeze for ambiance. No shade to the neighbors — it’s garden season, and I support it 100%. Here’s what’s going on around town… Spice Waala’s soft serve flavor this week? Turmeric…

Spot. Snap. Identify.

Spot. Snap. Identify.

Help Seattle win a worldwide wildlife challenge just by taking pictures

Grab your phone, open your camera, and start looking for bugs. Or birds. Or that weird plant you always see but have no idea what it is. Seattle-Tacoma is back in for the world’s largest bioblitz, kicking off April 25. Around here, spotting an eagle during the afternoon commute or a strange mushroom on the…

The Pulse: Too Nice to Work

The Pulse: Too Nice to Work

An elk who knows he's hot and a vending machine that understands us

It’s been offensively nice outside this week. We’re all acting like the past six months of rain never happened and won’t happen again. I love it. I had a colleague once tell me, “No one works past 3 p.m. on Fridays in the Northwest when the weather’s nice.” I’ll be observing that sacred tradition today….