Seattle fashion startup, Glamhive, is turning the “#” in #OOTD into “$$$.”

The social media platform that rewards fashionistas for photo-sharing their outfits of the day beat out six other entrepreneurs for the top prize of $205,000 at the Seattle Angel Conference last Wednesday, May 20, Geekwire reports. The event is the result of months of investor evaluation of each entrepreneur’s business, after which the finalists are given the opportunity to pitch the 150+ crowd on why their idea should receive additional funding.

Co-founded by Stephanie Sprangers and Gisella Walter, Glamhive seeks to capitalize on fashion’s evolving digital market by enabling users to make their fashion photos shoppable–i.e. connecting the products posted in users’ social media images to retailers so viewers can shop what they see. Sprangers told Geekwire that previously “there’s been no easy way to do it.”

Glamhive users additionally earn points for both posting and purchasing, which are redeemable for gift cards to leading fashion retailers such as ASOS, Zara and J.Crew. In turn, Glamhive earns affiliate revenue between four and 20 percent on each outfit sold through its network. The company hopes to have 465,000 users by the end of this year, and 1.5 million by the end of 2016.

To learn more, check out glamhive.com on Facebook, Twitter and, of course, Instagram. #chaching