Fresh Toast, a Weed-Centric Website, Is Truly Buzzworthy
By Rebecca Ratterman December 6, 2016
This article originally appeared in the December 2016 issue of Seattle magazine.
If you love BuzzFeed and a weed buzz, you might enjoy a daily dose of The Fresh Toast (thefreshtoast.com). Launched in October by 48-year-old JJ McKay, a former business consultant and well-connected Seattleite, The Fresh Toast offers weed-centric news, health tips and recipes, plus humorous lifestyle and entertainment content that appeals to a general audience.
“I learned no one was really talking to the majority of the market: people who use but aren’t stoners—and that’s 87 percent of the market,” says McKay. TFT stories range from Julien Perry, former Seattle magazine food and dining editor and now The Fresh Toast “consume editor,” detailing her pet peeves about restaurant menus to a rundown on seasonal activities that lend themselves to leafy accompaniment.
Future plans include a Web series, digital productions and other creative content. “Every day, we just want to give people a chuckle and make them happy,” says McKay.
Follow Us
Little Ways to December in Seattle
A few (mostly) local things worth picking up, wandering through, or falling into as the year wraps.
December always sneaks up on me even though every year I convince myself I’m going to be organized (I’m not). So I’ve been collecting these simple outings and local spots that feel like unwrapped gifts. If you’re looking for a way to escape or lean in, here are some recommendations. A sip of history You…
Back to Gander
Seattle Rep revisits its original world premiere with a new staging that pulls you straight into the heart of the story.
When you walk into the theater, the cast is already onstage in what looks like a Gander high school gym—setting out dishes for a potluck, chatting, and then cleaning up. It feels like you’ve arrived in the middle of a reunion, which is the point. This run marks 10 years since Come From Away first…
Seattle’s Big Holiday Arts Guide
A full lineup of seasonal performances across local theaters and venues.
In the words of William Shakespeare, “All’s well that ends well.” Local theater and arts organizations are hoping for exactly that. Holiday productions often account for as much as half of their annual ticket sales. A 2018 Dance/USA survey found that The Nutcracker alone represented 48% of yearly revenue for many companies producing the Tchaikovsky…
Outside the Frame
In their first solo museum exhibition in Seattle, artist Camille Trautman uses photography to reclaim history, narrative, and self-expression.
You have probably seen Camille Trautman’s work without even realizing it. A huge photograph—20 feet wide—is currently hanging across the exterior of the Frye Art Museum, visible to passersby driving along Boren Avenue. The image is of a wooded landscape in black and white. Its edges are vacuous, with trees swallowed by darkness, but the…