Food & Drink
Seattle-Based Service Helps Quiz Your Way to Beautiful Home Decor
A local startup aims to take the stress out of outfitting your home
By Sydney Gladu July 5, 2019
This article originally appeared in the July 2019 issue of Seattle magazine.
This article appears in print in the July 2019 issue. Click here to subscribe.
Home is for joy, says serial entrepreneur Mia Lewin of Bellevue. That’s why she founded Spruce Up last year, a Seattle-based online personalized shopping service for home decor. Her goal? To make it easier to style your home with the help of a diverse team of designers. “I wanted to empower other busy, professional women to create unique, well-designed spaces,” she says.
Having grown up in Finland, Lewin has long been inspired by Scandinavian design, but that’s not the only look you’ll find here. The service begins with a quiz to help determine a client’s style and what items that person is looking for; the client is then paired with a stylist, who assembles a shopping cart of 12 possible home decor items, choosing them from more than 350 brands. There’s a $25 styling fee, which can be applied to any purchase within 30 days. Now that is cause for a little joy.
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