Western Neon Celebrates 33 Years of Lighting Up Seattle with a New Art School
Custom sign maker Western Neon shines the way to making its primary medium available to all
By Gwendolyn Elliott May 9, 2018
This article originally appeared in the May 2018 issue of Seattle magazine.
This article appears in print in the May 2018 issue. Click here to subscribe.
From the marquees of Seattle’s museums to the city’s favorite restaurants, you’ll find the trademark glow of custom sign builder Western Neon wherever you look. Cast your net wide: The company’s well-known clients include Li’l Woody’s, Filson, Rainier Beer (that famous “R”), Cupcake Royale, Caffe Vita, Molly Moon’s Homemade Ice Cream and Easy Street Records (not to mention instantly recognizable brands such as Seattle City Light and Elephant Car Wash). From Ballard to Beacon Hill, there’s no denying the 33-year-old company’s influence among the signs dotting Seattle streets.
LIGHT CRAFT: A Student of the new Western Neon School of Art practices the bending technique. Photo by WNSA
Western Neon’s creative director, visual artist Dylan Neuwirth, has been working with the medium for decades in a merging of the applied and fine arts (he’s the creator of one of Seattle’s most popular selfie backdrops, the 2014 Occidental Park light installation “Just Be Your Selfie”). Late last year, with company president André Lucero and neon artist Kelsey Fernkopf, Neuwirth launched the Western Neon School of Art, a nonprofit trade and art school that will focus, he says, “on a new wave of neon artists exploring light, space and interactive technologies.” Students learn how to work with noble gases, electrify components, and bend and fuse glass tubing. Held at the Western Neon studio in Sodo, winter quarter classes filled up within 48 hours; the forthcoming spring session already has a waiting list.
Why neon, why now? Perhaps it’s the medium’s nostalgic flair and nod to enduring brands, a natural partner for our Instagram-obsessed culture (just step into the company’s lobby, a veritable church of neon, and try not post your pics). Neuwirth, who has exhibited his creations around the world and is on a first-name basis with Dale Chihuly, his former employer, takes a more mystical view. “What is light? How do you work with it? And what can you do with it?” If his students are successful, the rest of us might just see.
WEB EXTRA: See more photos from around the city here:
Follow Us
A New Year of Influence
Seattle magazine’s Most Influential list kicks off 2026 with leaders across the city.
New year, new issue! As we kick off 2026, Seattle magazine is proud to present this year’s cohort of the Most Influential list, which showcases local leaders in politics, philanthropy, arts, hospitality, and business. Determined, creative, empathetic, humble, and bold are just a few of the words you’ll see describing them—each one has achieved great…
The Queen of the Seattle World’s Fair
With a fur coat and gold Cadillac, Gracie Hansen struck a figure. Her business savvy and whip-smart humor made her a star.
In 1960, a group of well-attired men from the Seattle World’s Fair planning committee gathered in a downtown office. With the fair only two years away, people were starting to pitch their business ideas and on this day, some lady wanted to meet with them to do the same. At the scheduled time, the door…
Cookies From Home
Seattle author Kat Lieu introduces a first-of-its-kind cookbook centered on Asian cookies.
Kat Lieu has built a career out of baking, storytelling, and standing up for what she believes in. A former doctor of physical therapy turned bestselling cookbook author, she’s based in Seattle, is the founder of the online community Subtle Asian Baking and is the author of Modern Asian Baking at Home, a book that…
Photo Essay: The Relief of the Moment
Words and photography by Nick Ward.
Photography tricks my ADHD brain into doing something borderline miraculous: It allows me to focus on exactly one thing at a time. When I press the shutter and hear that lovely little ka-chunk, the inner chatter winks out. I feel oddly connected to the moment by being outside it, observing through the frame instead of…