Fitness is so important to gym owner Chris Travis that the first Seattle Fitness Week is actually 10 days, not seven.

Travis, a former Amazon worker who launched Seattle Strength & Performance a few years ago, is the brainchild behind Seattle Fitness Week, running now through March 15. Fitness enthusiasts can purchase a $49 pass that grants access to dozens of participating gyms across the city.

All proceeds go to three nonprofits: Girls on the Run, which offers programs to build confidence; Lambert House, dedicated to empowering LGBTQ+ youth; and Within Reach, which helps people navigate health and social service systems. Casual restaurant chain Sweetgreen is the sponsor.

Travis notes that only about one in five Seattle residents have gym memberships. There are multiple fitness weeks and days across the United States, but Travis isn’t aware of any similar initiatives.

“I’ve traveled to a lot of different cities, and there’s generally a little bit more community amongst gyms and studios than what I’ve generally found in Seattle,” says Travis, who compares Fitness Week to Restaurant Week. “There’s got to be an opportunity to combine our efforts and uplift the entire Seattle fitness community.”

Travis envisions the event will appeal to fitness fanatics who want to try new gyms and classes, as well as those curious about joining a gym.