Skip to content

Publisher’s Note: The Essence Of Excellence

Recognizing the spirit and character that define our city

By Jonathan Sposato November 6, 2024

Person in a gray suit and white shirt standing indoors near a wall with framed pictures.
Seattle magazine owner and publisher Jonathan Sposato

This article originally appeared in the November/December 2024 issue of Seattle magazine.

Oh, to be the very best. To be the best in Seattle is not simply about accolades or recognition — it’s about the  entire community recognizing those who embody the uniqueness and very character that define our city. It’s the small businesses with passion and determination, the artists challenging the status quo, and the entrepreneurs turning dreams into reality. Every time a new café opens or a local artist’s work is showcased, it’s a testament to the think-different spirit of our community.

They remind us that being the best isn’t always about being the biggest or the most famous, but rather dedication to craft , commitment to community , and a certain je ne sais quoi.

With this issue’s mission to highlight what makes Seattle exceptional, we sought out the experts: you. In the recent Readers’ Choice survey, you all identified en masse the many businesses within these pages. Thus, this “Best of Seattle” issue celebrates not just the well-known establishments but also hidden gems that may have gone unnoticed. These places infuse our city with life, character, and vitality. They remind us that being the best isn’t always about being the biggest or the most famous, but rather dedication to craft, commitment to community, and a certain je ne sais quoi. We thank you for your invaluable input.

However, spotlighting the best has a counterpoint. It reminds us to be intentional in our excellence and growth. In a time when many cities face challenges such as housing, sustainability, and social equity, choosing what’s best means embracing our responsibility to create a more inclusive and equitable Seattle. Supporting local businesses, championing diverse voices, and investing in our neighborhoods are essential steps in nurturing a thriving community. It is too easy to get swept up in the whirlwind of competition and comparison. It’s fun, right? But true greatness comes from lifting each other up. Thus, we’re dedicated to showcasing Seattle’s best, alongside stories of cooperation, community, and giving back. You will see ample evidence of this in the various feature stories throughout both Seattle and Seattle Business magazines. We are all family, and we are better together.

So, as we unveil this “Best of Seattle” issue, I invite you to reflect on what being the best means to you personally. Who inspires you in your own sphere to do better? Which local treasures exemplify the values you live by? And, by all means, feel free to disagree with what’s in these pages. Debate over morning coffee or an impromptu conversation with neighbors. Send us your feedback. And let’s absolutely celebrate the essence of Seattle together, recognizing that each of us plays a role in making this city extraordinary.

Giving you my very best.

About Publisher’s Notebook

Publisher's Notebook is Seattle magazine owner Jonathan Sposato's highly subjective perspective on the issues that confront our community the most.  Jonathan's mission with the publication is to focus our attention on solutions, and to change the conversation in Seattle to an always hopeful, positive, and productive place.

Follow Us

From the Archives: In Search Of The Best… And The Elusive

From the Archives: In Search Of The Best… And The Elusive

A 1970 Bigfoot feature captures Seattle’s quirky spirit and our ongoing curiosity about what might be hiding in plain sight.

In August of 1970, Seattle magazine ran a story that, by today’s standards, was gloriously unhinged. It asked, tongue fully in cheek, whether the legendary Sasquatch might be real and lamenting its own demise. Did the recent Patterson-Gimlin film, depicting an unidentified, ape-like biped walking out of the woods in Northern California, show the long-lost…

Seattle's Best of the Best

Seattle’s Best of the Best

Everyone loves a winner. And this issue is full of them.

The new issue of Seattle magazine is out—our Best of the Best edition, celebrating the city’s favorite places, spaces, and bites. Each year, Seattle magazine takes it to the people, inviting our readers to vote on their preferred picks. This time around, we did things a little differently, turning to our staff to determine, via…

2025 Readers' Choice Results

2025 Readers’ Choice Results

You’ve read about our favorites, now here are the winners chosen by you, the loyal readers of Seattle magazine. See how they compare to our picks. Best New Restaurant Hawks Peak at Snoqualmie Casino & Hotel Best Outdoor Dining Dock & Drink at Hyatt Regency Lake Washington Best Pizza Pagliacci Pizza Best Burger Joint Dick’s…

Best Boutique: Woodland Mod

Best Boutique: Woodland Mod

There is no shortage of independent shops along Ballard Avenue, but Woodland Mod is a must stop for, well, everything. Gorgeously stocked with home wares, cards, books, jewelry, skincare, fragrances, and more, this bright and airy shop focuses on handcrafted products from small-scale vendors in design-forward countries, including Denmark, Iceland, Sweden, Japan, and the United…