Skip to content

A PSA for the PSL

Confessions of a pumpkin spice latte enthusiast living in the coffee capital of America

By Aimee Rizzo October 20, 2021

Screen-Shot-2021-10-20-at-1.40.53-PM

This article originally appeared in the October 2021 issue of Seattle magazine.

This story is featured in the October issue of Seattle magazine. Subscribe here to access the print edition.

It’s the fall of 2021 and you know what? I’m calling it. It’s time to officially stop shaming the pumpkin spice latte for simply existing, and it’s time to officially stop shaming the people who gulp it lovingly. 

I say this as a PSL fanatic myself. In fact, if I had things my way, I would arrange for a Dunkin’ to be dropped The Wizard Of Oz-style via enchanted tornado on the corner of my North Seattle street – and I’d stop in every day from September (OK, more like mid-August) through December for a light and sweet iced coffee steeped with high-fructose spiced condensed milk sludge and creamy half-and-half. No shade to the nuanced, exemplary Seatown espresso beans – I just really love Dunkin’. And I really love pumpkin spice.

Did I just make thousands of local enemies, or are you still with me?

Let’s break it down this way: “Pumpkin spice” is merely a combination of cinnamon, cloves, nutmeg and ginger. This ragtag quartet of staples from the back of your baking cabinet is praised without question as it’s shaken in desserts like carrot cake, gingerbread and holiday pies. 

And yet, when it’s liquified into a sugared syrup and made the primary flavor profile of a latte, suddenly it’s a caffeinated crime, a beverage reserved for “basic women,” a capitalist marketing ploy that makes the interior of Trader Joe’s glow deliriously orange once a year. 

And in America’s most celebrated coffee town, where ristretto pulls, stiff cortados and black cold brews reign supreme, it’s also where I’ve felt most alienated for my undying autumnal devotion to the sweet, butterscotch-hued elixir. When it seems like everyone around you orders their java like Frasier Crane, it can be difficult to get into the pumpkin-spiced spirit.

But I’m here to implore you to order  it in spite of the pretentious hate. This is the PSL PSA for anyone who’s ever been embarrassed to request a pump or three of the sauce once the leaves start changing colors. For anyone who’s been called “basic.” For anyone who ever sipped theirs during a morning commute to destroy the evidence before work. Seattleites, it’s just a blend of earthy ground spices in a cup, for crying out loud. So are chai and mulled cider, and nobody’s complaining about those.

There are plenty of espresso bars here in town that also rightfully embrace the gourd. They’re the ones I seek out post-Labor Day. Like Anchorhead Coffee, which we can always count on for seasonally appropriate masterpieces. Anchorhead’s “pumpkin stuff” mix is housemade, fragrant with vanilla bean, maple, cinnamon heat and the squash in question instead of artificial flavoring.

For a not-so-chilly day, Café Red serves a pumpkin-spiced version of its refreshing “Oatnilla” ground control cold brew from Victoria, B.C., nutty oat milk and plenty of baking spices, poured on the rocks. Boon Boona’s (Boonboonacoffee.com) pumpkin latte has a sweet twist of homemade salted caramel to balance the depth of its outstanding African beans roasted in-house. The Boon Boona team says, “The touch of salt helps to balance out the caramel and create a satisfying finish on the palate.” I agree.

And even in the case of Espresso Vivace, which uses a store-bought syrup, the coffee itself is so excellent that it, too, makes for a great fall drink, especially with globs of chocolate and whipped cream added (hello, fudgy pumpkin loaf as a drinkable thing).

If anything else, let this defense inspire you. Don’t you dare be ashamed, fellow pumpkin lover. Go forth and order a PSL boldly. Heck, stir it with a cinnamon stick while you’re at it. I’ll be right beside you doing the same, slurping like there’s no tomorrow. At least, until peppermint mocha season arrives.

Follow Us

Palace Kitchen Celebrates 30 Years

Palace Kitchen Celebrates 30 Years

The Belltown staple still feeds the city after 10 p.m.

After the last tickets come off the rail, floor mats are hauled out to be hosed down, oven hoods are scrubbed, aprons come untied, and someone counts the drawer. It’s a familiar ritual in restaurant cities everywhere. When the shift ends, cooks and servers go looking for a drink and something to eat. For three…

Protein Without the Pressure

Protein Without the Pressure

In her new cookbook, Seattle author and dietitian Rachael DeVaux keeps healthy eating grounded in real life.

Rachael DeVaux is not afraid of beef. That might sound obvious, but in a wellness culture still haunted by plain chicken breast and low-fat everything, her enthusiasm for grass-fed ground beef feels almost radical. The Seattle-based New York Times bestselling author, personal trainer, and founder of Rachael’s Good Eats has built a following of more than 3.5…

Restaurant Roundup: Nordic Cuisine and a Brazilian Brick-and-Mortar

Restaurant Roundup: Nordic Cuisine and a Brazilian Brick-and-Mortar

Here’s what was served up recently in the Emerald City.

Monday nights are worth celebrating—you made it through the first day of the week, so why not treat yourself to a delicious meal? Unfortunately, but understandably, plenty of restaurants are closed. But at these spots, not only are the kitchens still serving, the quality doesn’t drop off post-weekend, providing a perfect opportunity for a surprise…

Whisky in the Wild

Whisky in the Wild

Good spirits.

Over the summer, Westland Distillery announced a new offering, inspired by Washington State. Made in Seattle and taking cues from the Northwest outdoor lifestyle, Watchspot Whiskey blends eight-year-old Westland American Single Malt with grain whiskey from America’s heartland, resulting in a pour that has notes of toasted grain, milk chocolate, biscuit, apricot, and cherry pie….