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Seattle’s Street Seen – Hair Apparent

These vibrant styles all make the cut

Betty, performer, Harbor Steps.
Betty, performer, Harbor Steps.
Photography by Valerie Franc

This article originally appeared in the March/April 2023 issue of Seattle magazine.

This month’s “Seattle Seen” puts a special focus on the most beautifully hair-endowed amongst us. If hair is 75% self-esteem, then this segment of Seattle’s population would assuredly be plenty self-possessed. These trendsetters exhibit a vibrant display of personal style, grooming, make-up, and a distinctly Pacific Northwest attitude. These are the round pegs in the square holes, the misfits and troublemakers, and likely the very folks who challenge the status quo by beating to their own delightful rhythms.

Finding them in neighborhoods like Capitol Hill, Ballard, or Belltown, Seattle magazine’s on-the-street photographer Valerie Franc shows us that it’s a mistake to assume Seattle has no style game. These portraits aptly underscore the diversity and subversiveness of Seattle street style much more so than any Madison Avenue or Hollywood approximation of Seattle’s hip and trendy.

Franc says she’s always been attracted to photojournalism and portraiture. She took workshops in Arles, France, with renowned photojournalist Eric Bouvet, and a portraiture workshop with noted Seattle photographer and author Jenny Riffle at Photographic Center Northwest. She also learned from Ted Mase, a retired photojournalist who persuaded her to volunteer with street newspaper Real Change.

“I started working on a street portraiture project highlighting Pike Place Market,” Franc says. “I wanted to convey the vibe of that iconic Seattle landmark in all its diversity. Then came the pandemic, and I re-centered on Capitol Hill with no particular project in mind. I just photographed the strangers who caught my gaze.”

Left: Sixties cool girl, Northwest Folklife Festival. Right: Anonymous regular, Pike Place Market.
Photography by Valerie Franc

 

Left: Desiree, skateboard maker, at her day job in Capitol Hill. Right: Johnny, tourist, Pike Place Market.
Photography by Valerie Franc

 

Left: Gigi, tourist, Capitol Hill. Right: Gigi, skateboarder, Capitol Hill.
Photography by Valerie Franc

Styled Child: Meet Seattle Kidswear Brand Rapozza

Styled Child: Meet Seattle Kidswear Brand Rapozza

From a basement startup to a Pacific Place boutique, the family-run label is making colorful children's clothing with staying power.

For Rapozza, a locally owned and designed children’s clothing brand, the phrase “moving on up” describes the company’s evolution in more ways than one. Founded by Brenda Palomino in 2023, Rapozza launched from a basement with online sales, then jumped to local makers markets, and most recently, opened its first brick-and-mortar location in Pacific Place….

Umbrella Policy

Umbrella Policy

Northwest threads.

Nine years after meeting at Bumbershoot, Cam Russ and Marcus McFall launched a clothing company with Northwesterners on their minds. Called It’s Always Wet in Seattle, the line of sweats and beanies is available in colors reflecting the locale—Orca Black, Lake Union Blue, and Cascade White. Fun details include upside-down umbrella zipper pulls (a wink…

Gift Guide: Meaningful Gifts, Made Easy
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Gift Guide: Meaningful Gifts, Made Easy

Gifts designed to be worn, loved and remembered, year after year.

Images courtesy of Ben Bridge Jeweler   Ikuma Diamond Zodiac Necklace Our Ikuma Zodiac Collection celebrates the celestial beauty of every sign. Each pendant traces its  constellation in diamonds and gold, capturing the wonder of the night sky in a piece that’s as personal as it is timeless. Toscano Gold Freeform Earrings Striking in shape…

Seattle’s First Outdoor Fashion Week Lands in Pioneer Square

Seattle’s First Outdoor Fashion Week Lands in Pioneer Square

The new festival connects Seattle’s heritage brands with its creative future.

Seattle has never been a fashion capital in the glossy-magazine sense. But the city has always dressed for adventure. Filson built its reputation during the Klondike Gold Rush, REI grew from a neighborhood co-op, and local designers are pushing sustainability in ways that are distinctly Northwest. This is what sets the stage for Seattle’s first…