Skip to content

The System Smashers: Seth and Zach Pacleb

The brothers taking risks to disrupt capitalist restaurant models.

By Ben McBee February 16, 2026

Two men, Seth Pacleb and Zach Pacleb of System Smashers, stand side by side in a casual indoor setting with large windows; one wears a hat and dark shirt, the other has a patterned shirt and glasses.
Photo by Terrence Jeffery Santos / Filipinotown Magazine

This article originally appeared in the January/February 2026 issue of Seattle magazine.

For brothers Seth and Zach Pacleb, all you need to know about their new eatery is in the name: Pidgin Cooperative. The employee-owned, pan-Asian restaurant and bottle shop that opened last fall in Fishermen’s Terminal represents a level playing field where people come together to fulfill a collective culinary vision. Fittingly, it’s inspired by the simplified speech that’s used to bridge the gap between two different languages and pays a beautiful homage to their childhood growing up in the cultural melting pot of Hawai’i.

The project—a departure from the hierarchical kitchen status quo—was many years in the making, built with the support of close friends and longtime employees from their past businesses, Brothers & Co. catering company, and Ramen and Tacos (a local farmers market favorite until the COVID-19 pandemic forced them to close). Before that, Zach cut his teeth at Canlis and the London Plane, while Seth was involved with Heavy Restaurant Group and Quinn’s Pub on Capitol Hill.

With the help of a lawyer who shared their passion for food and community, the brothers took the time to educate themselves on how co-ops succeed here and elsewhere in the world, despite being located in overarching capitalist systems rooted in extraction and exploitation. “There needs to be better, more sustainable models for people to live and work within because the food industry is not going anywhere,” Seth says.

“We’re providing sustenance,” Zach adds, “and for so long that nourishment of others has been at the expense of the people behind the line or on the floor. It just became clearer and clearer as we went through this process for so many years; it can’t just be this way.”

In terms of day-to-day operations, Pidgin Cooperative still has managers, but the operation is much more balanced and equitable, with the goal of creating a team greater than the sum of its parts.

Zach and Seth admit that the system is a work in progress, and will be for the foreseeable future, but it’s a learning opportunity for everyone involved, even the consumer—paying slightly more for your chili-crisp noodle or fish and chips is much
easier to swallow when you can count on your support making a direct impact.

So, what comes next for the brothers? Nothing is certain, but ideally, more positive disruption to the local food ecosystem.

“We had a lot of conversations with some of the growers at the markets about their needs for amenities and shared resources that they maybe don’t have the capital for,” Zach explains. “What could we do to help improve, not only consumption, but also production, to bolster and benefit both sides?”

About Most Influential

Every year, Seattle magazine’s Most Influential list takes a close look at the people shaping the city right now. The 2025 cohort spans politics, philanthropy, arts, hospitality, business, and community work, highlighting leaders whose influence shows up in tangible ways across the city. Some are longtime fixtures. Others are newer voices. What connects them is impact—and the ability to move ideas, systems, and conversations forward as the city heads into 2026.

Follow Us

The Councilmember: Alexis Mercedes Rinck

The Councilmember: Alexis Mercedes Rinck

Seattle’s youngest councilmember leads with a boots-on-the-ground approach.

Crossing the Edmund Pettus Bridge. Standing on Medgar Evers’ driveway. Looking over the balcony of the Lorraine Motel. At 16, Alexis Mercedes Rinck had heard stories of these Civil Rights Movement landmarks from her politically engaged grandmother, who was raising her, but in 2012, Rinck was there. And she was meeting the people—sung and unsung—of…

The Literary Leader: Christopher Frizzelle

The Literary Leader: Christopher Frizzelle

The former Stranger editor launching a community-funded publishing company that puts its authors first.

The path to FrizzLit Editions began in the fraught days of March 2020. Christopher Frizzelle, then an editor at the Stranger, was searching for new ways to reach readers in a city that had all but shut down. “My brilliant idea is, we’ll do a book club,” he remembers. That first book club—a quarantine edition…

The Big Giver: Shari D. Behnke

The Big Giver: Shari D. Behnke

The philanthropist pouring resources into the arts, hoping to inspire others to do the same.

Like almost everyone who has spent time at On the Boards, Shari D. Behnke has memories of shows that have deeply moved her. And then there are the performances she found so jarring that she walked out part-way through—few and far between, but still a hazard of frequenting contemporary performing arts. “That’s one of the…

The Explorer: Tessa Hulls

The Explorer: Tessa Hulls

Her graphic novel won a prestigious Pulitzer Prize.

People who know Tessa Hulls won’t be surprised by her initial reaction to learning she’d won a Pulitzer Prize for her first book, the graphic memoir, Feeding Ghosts (Macmillan, 2024). “I think I was in shock for a couple of months,” Hulls says. “I went into the backcountry for as long as I needed until…