Skip to content

Cult Paint Brand Lick! Develops a Seattle Palette

Hip paint brand describes Seattle’s color palette

By Seattle Mag April 5, 2023

Color palette chips by Lick, showing the Seattle landscape
Lick! Paint
Photography by Breanna Coffey

This article originally appeared in the March/April 2023 issue of Seattle magazine.

You’d be forgiven if you thought the ideal color to describe Seattle is “gray” — at least for eight months of the year.

That’s certainly not how paint brand Lick! sees it. The cult favorite home-décor brand chose Seattle as one of only five cities for its new collection of U.S. City Palettes — a creation of curated colors meant to capture the sense of iconic cities across the country, as well as to reflect the natural landscape. New York, Los Angeles, San Francisco, and Nashville are the others.

“Surrounded by national forests, the Seattle palette is inspired by the great outdoors at the city’s doorstep,” Lick! says.

The colors: Teal 01 and Teal 03 “balance a busy mind.” Powdery Blue 04 is “mentally soothing,” and Orange 04 “will help you connect with others and soothe your mind.”

Lick! Is a UK brand that launched during the pandemic. It began offering paint and wallpaper in the U.S. last year. The company says it chooses colors that reflect the psychology of different places.

Follow Us

Better Together

Better Together

This Seattle project presents an out-of-the-box model, where investors are also residents, and the design focuses on longevity and tenant retention—not profit.

Growing up in rural Detroit, Chad Dale spent many after-school and weekend hours playing with neighborhood kids in an open lot near his house. It’s an experience he always hoped his children would have someday, but by the time he became a father in Seattle, land was at a premium: either already developed or prohibitively…

A Different Kind of Mattress Store
Sponsored

A Different Kind of Mattress Store

Photos courtesy of Bedrooms and More. If you’re looking for the best mattress shopping experience in Seattle, the right choice often comes down to materials, transparency, and expert guidance – not just price or brand names. Bedrooms & More specializes in natural and organic two-sided mattresses and offers a no-pressure showroom environment where customers can…

Joint Effort

Joint Effort

Rooted in the Northwest craft tradition, Mory Homes offers thoughtful furniture and storage solutions with an architectural point of view.

After more than a decade as the executive director of  local lighting company Graypants, one of the cofounders, Jonathan Junker, decided to return to his architectural roots. In 2019, he was raising a family on Bainbridge Island when he opened his namesake studio. At first, Junker enjoyed the holistic approach to residential design; a few…

Your Land, Your Legacy: A New Way to Build at Suncadia
Sponsored

Your Land, Your Legacy: A New Way to Build at Suncadia

For those who believe that where you live should reflect how you live and how you’ll be remembered Suncadia invites a deeper kind of ownership. It’s an opportunity to create a home that is entirely your own, on some of the most desirable homesites in the Cascades, while benefiting from the ease, support, and long-term…