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Fresh Toast, a Weed-Centric Website, Is Truly Buzzworthy
This article originally appeared in the December 2016 issue of Seattle magazine.
If you love BuzzFeed and a weed buzz, you might enjoy a daily dose of The Fresh Toast (thefreshtoast.com). Launched in October by 48-year-old JJ McKay, a former business consultant and well-connected Seattleite, The Fresh Toast offers weed-centric news, health tips and recipes, plus humorous lifestyle and entertainment content that appeals to a general audience.
“I learned no one was really talking to the majority of the market: people who use but aren’t stoners—and that’s 87 percent of the market,” says McKay. TFT stories range from Julien Perry, former Seattle magazine food and dining editor and now The Fresh Toast “consume editor,” detailing her pet peeves about restaurant menus to a rundown on seasonal activities that lend themselves to leafy accompaniment.
Future plans include a Web series, digital productions and other creative content. “Every day, we just want to give people a chuckle and make them happy,” says McKay.
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Rearview Mirror: Godzilla, Cork, and a New Sushi Spot
Things I did, saw, ate, learned, or read in the past week (or so).
POPPING OUR SENSES I don’t think I’ve ever given much thought to a wine cork beyond the satisfying pop it makes when opening a bottle, but after spending a morning at DeLille Cellars in Woodinville with about 50 other people, I have a new appreciation for it. The occasion was “(Pop) Open Your Senses,” a…
Best Bookstore: Beguiled Books
This Pioneer Square darling is easy to spot: pink doors and candy-striped details mark its home near Occidental Square. Beguiled Books started in 2024 as a mobile bookstore, making its way from table to tent to trailer, and finally to its current brick-and-mortar space. Labelling itself as “Seattle’s Original Romance Bookstore,” Beguiled specializes in just…
Best Art Gallery: Foster/White Gallery
A pillar in Pioneer Square’s arts ecosystem, Foster/White Gallery opened in 1966 (then called Richard White Gallery) as the first space of its kind in the neighborhood. It soon gained notoriety for showing preeminent Northwest artists such as Morris Graves, William Morris, George Tsutakawa, and Dale Chihuly. In the decades after founding the gallery, its…
Best Museum: Seattle Art Museum
A vote for Seattle Art Museum is really a vote for three different art outings. The downtown museum pairs ambitious exhibitions with a global collection; the Seattle Asian Art Museum occupies SAM’s original 1933 Art Deco home amid the 43 acres of Capitol Hill’s Volunteer Park; and the Olympic Sculpture Park puts art out in…