Seattle’s Pot Shops Get Fancy
Pot stores aren't all equal, but they're doing all right
By Tim Appelo January 24, 2017
This article originally appeared in the January 2017 issue of Seattle magazine.
While the rate of cannabis store openings in Seattle is reminiscent of this headline in The Onion—“Starbucks to Open in Restroom of Existing Starbucks”—two fancy new SoDo shops illustrate that, unlike Starbucks, they’re each working to carve out a unique niche.
Alejandro Canto’s Diego Pellicer (2215 Fourth Ave., S; 206.624.0070, diego-pellicer-wa.com) which opened in October, features 3,400 square feet of space, decorated with Spanish tile, chandeliers and handmade cases displaying its wares, which recently included a $3,600 “cannegar” joint. Mexico’s former President Vicente Fox, a pot opponent turned legalization advocate, visited Seattle to launch the brand.
“We’re the ninth cannabis store in SoDo—you’re talking about a six-block radius!” says Canto, chuckling. “We want to focus on the daily user,” he says, “and to be the first cannabis company on the Nasdaq.” That daily-user vision may not mesh with his $3,600 joint, but call it a marketing ploy that worked. Although several SoDo cannabis merchants expressed doubt the joint would sell, it found a buyer on opening day. “I said, ‘Well, we’d like to have it on the shelf for a bit,’” Canto says, relating his conversation with the buyer. “He said, ‘That’s a connoisseur piece; 20 years from now that’s gonna be worth millions.’”
Nearby, Vela (1944 First Ave. S; 206.457.4359, velacommunity.com) in a space formerly occupied by nature photographer Art Wolfe, is so sleek and gleaming that national cannabis culture leader Snoop Dogg declared it “the Louis Vuitton of weed stores” during a visit last September.
It is luxe—although more like an Apple store than Louis Vuitton. “Sure, it’s fancy coffee,” says Erin Green, director of operations, drawing on that Starbucks analogy. “But whether you go in your workout clothes or your work clothes, you’re going to feel welcome.”
Vela is the first cannabis store in the state to have a grow operation (owned by Field Day) and a cannabis extraction and processing lab on site (plus a medical-cannabis area). Behind louvered glass, about 200 cannabis plants wave gaily in an artificial breeze, and in an adjoining cannabis concentrate lab, you can watch science types at work. On the wall, a brightly colored Vela Spectrum chart depicts cannabis varieties à la the Starbucks Coffee Finder. At the “hush” end of the spectrum, expect “body melt” sensations; at the other end, “ignite” purports to make consumers “alive, masterful, vivid, productive, ambitious and exhilarated.”
With these two shops joining 46 others in Seattle and sales exceeding $1.3 billion per year, what’s next for cannabis retail? Perhaps a tasting room?
Follow Us
Mother’s Day Gift Guide
Shop local and give her something she’ll love.
Mother’s Day is coming up on Sunday, May 10, and the right gift really depends on the mom. Maybe she wants flowers. Maybe she wants lunch by the water. Maybe she wants something useful, pretty, or delicious. Whatever the day looks like, a little thought goes a long way. It can also be a complicated…
Here’s Your Earth Month To-Do List
Local cleanups, trail work, and ways to get outside this April.
In the Pacific Northwest, a region deeply connected to water, forests, and ecosystems, the climate conversation has never been theoretical. It shows up as shrinking snowpack, severe flooding, and warming streams. If the planet’s future—and that of our own backyard—can feel overwhelming, this year’s Earth Day theme, “Our Power, Our Planet,” puts the action back…
A Clear Vision for Growth
Local optometry clinic Eye Eye celebrates a decade in business and prepares to debut its first line of frames.
In Leschi Park, overlooking Lake Washington, towers one of Seattle’s many historic trees, a giant sequoia planted sometime in the early 20th century. Just down the street on Lakeside Avenue is the second location of eye clinic and shop Eye Eye, where Dr. Will Pentecost seems to be borrowing some of the leafy specimen’s energy….
Floating with Friends
The benefits of sauna go beyond the physical, and Seattle’s newest wellness experience—which glides around the waters of Lake Union—equally taps into the non-tangible positives.
It only took a few minutes to settle in before I knew—these are my people. I met Emma Griffith, one of the founders of Wild Haus Floating Saunas, on a crisp, clear, late-summer morning to chat about the project she helped start last January. In simple terms, the team of eight created two saunas on…